driving revenue for high-growth tech and nonprofits on paid social
trusted by
-
![]()
Google
-
![]()
YouTube
-
![]()
Gemini
-
![]()
Sunday Ticket
-
![]()
Android
-
![]()
Chrome
-
![]()
T-Mobile
-
![]()
Waymo
Blair Perez drives results that move the needle — and the numbers prove it.
Over 10+ years at Meta, Blair built paid social programs that transformed how the world's most ambitious brands compete. As Google's lead partner, she took their paid social performance from 7% to 70%+ success — a 10x improvement built on deep creative collaboration, rigorous media strategy, and trusted executive partnership. She launched and scaled new brands in paid social like Gemini, Waymo, and YouTube Sunday Ticket, developing a playbook for winning on paid social that few people in the industry can match.
Now she's bringing that playbook to the leaders who need it most.
Blair Perez Marketing exists for two kinds of clients: high-growth tech companies who are building responsible, disruptive technology and need paid social to match their ambition — and nonprofits doing the necessary, vital work of protecting and amplifying the voices that too often go unheard.
Blair knows both worlds. After Meta, she served as Director of Communications & Development at The Pro-Voice Project, an Idaho nonprofit reducing abortion stigma in rural communities through storytelling and honest dialogue. That experience sharpened what she already knew: the most effective marketing isn't about volume. It's about trust, truth, and making people feel seen.
If you're ready to grow — really grow — Blair is ready to help.
TESTIMONIALS
“Blair is an exceptional strategic partner. At Meta, she helped Fortune 100 companies turn platform potential into proven ROI—including a massive 3x lift in sales efficiency for one of her key accounts. Her process is grounded in measurement and defined by a deep understanding of client needs. If you have the chance to work with Blair, take it.
— Joe Keating, Global Accounts Director @ Reddit & Former Partner“I had the privilege of partnering with Blair on a number of large advertisers while at Meta. We developed data-based, client-specific playbooks that ultimately led to improved ad effectiveness and efficiency for our clients. For example, we devised and ran a meta-analysis for one large tech client that identified ways to improve brand lift through better media and creative execution. Now that client is seeing 10x their success rate on their Meta campaigns, and performance has successfully scaled across other social platforms.”
— Stefan Hennessy, Director @ Alix & Former Marketing Science Partner“Blair joined the PVP team in 2024 and immediately started driving impact. She built a new, scalable national strategy for engaging allies across ideological divides, while also building our marketing strategy. She laid the technical groundwork for organizational growth by transitioning to a new CRM provider, automating our donor retention strategies, and being a driving force behind YoY growth in fundraising and event volume. Blair quickly became indispensable at PVP and is a force for good both within the organization and in the world at large.”
— Jen Jackson Quintano, Executive Director @ The Pro-Voice Project Get the latest
Follow LinkedIn for the latests updates and tips at the intersection of AI, Paid Social, and Digital Marketing.
Follow The wild beckons
Check out Blair’s Substack for more on her story; from Meta, to abortion advocacy, to starting her own consultancy and explorations in poetry.
